外贸爆款？? “鱿鱼游戏”带货高能！外销30万个，订单供不应求！

新顾问作者:小新老师 | 2021-10-14 | 浏览量771

和我玩游戏，赢了就给你456亿，输了就得付出生命。“要么活着赢得一切，要么死去一无所有”的赌徒心理，激发了人性和欲望交织的猎杀场，也引爆了该剧的超高热度。

自从9月17号开播以来，《鱿鱼游戏》就牢牢占据了这段时间全球最火爆网剧的宝座。

这部由韩国导演拍摄、韩国面孔主演、讲着韩语的韩剧，不仅拿下了网飞覆盖的190多个国家和地区的热度榜单第一名，还连续多天登顶全球人气榜第一位。

剧集除了拉动网飞的全球付费用户数外，更是直接拉动股价，据说《鱿鱼游戏》开播后，这家公司的市值已经增加了190多亿美元。

Netflix站内《鱿鱼游戏》成绩单，

最显眼的莫过于地区榜最后热度排名栏中那一连串的“1”

《鱿鱼游戏》在剧情内容上的设置比较直白：

主要内容是一群陷入生活困境并走投无路需要一大把钱的人，突然接到神秘邀请，去参加一场游戏，胜者可获得456亿韩元元的奖励。这场生存游戏的地点未知，参与者将被关在一个秘密地点，参与游戏逐个破关，直到迎接最终获胜者的诞生。参与者所参与的游戏关卡，都是比较传统的儿童游戏，包含“一二三，木头人”、“椪糖”、“拔河”、“打弹珠”、“玻璃桥”和“鱿鱼游戏”等关卡，如果闯关失败，便是死亡。

除了一夜爆火外，这剧还带来了一系列增值连锁效应，拉动了周边&糖饼等相关产物销量，突飞猛进。

关于被《鱿鱼游戏》带货效果拉满的衍生周边产品和大家一起共享

面罩

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短袖

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外套

一次限购一个

有点离谱

假如我们把吴京穿的中国外套换成数字

鸿星尔克的衣服不比这个香？

▼

一旦接受了这个设定

还是国货香

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糖饼

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456长袖

▼

做游戏同款形状的饼干工具

▼

加

小新老师领取专享福利

福利1：入资深讲师答疑群

福利2：领取32G外贸干货包

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SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 108 LIMIT 1 [ RunTime:0.005873s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 107 LIMIT 1 [ RunTime:0.011570s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 2 AND `prim_id` = 57 LIMIT 1 [ RunTime:0.000698s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 267 LIMIT 1 [ RunTime:0.000642s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 229 LIMIT 1 [ RunTime:0.000398s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 73 LIMIT 1 [ RunTime:0.000718s ]
SHOW FULL COLUMNS FROM `xgw_links` [ RunTime:0.002044s ]
SELECT * FROM `xgw_links` WHERE `status` = '1' AND `delete_time` IS NULL ORDER BY `weigh` DESC [ RunTime:0.000897s ]
SHOW FULL COLUMNS FROM `xgw_invitation` [ RunTime:0.002453s ]
SELECT * FROM `xgw_invitation` WHERE `status` = 2 LIMIT 1 [ RunTime:0.001202s ]
SHOW FULL COLUMNS FROM `xgw_article` [ RunTime:0.003421s ]
SHOW FULL COLUMNS FROM `xgw_article_classify` [ RunTime:0.002113s ]
SHOW FULL COLUMNS FROM `xgw_course` [ RunTime:0.002337s ]
SELECT `category_id`,`name` FROM `xgw_article_classify` ORDER BY `weigh` DESC,`category_id` DESC [ RunTime:0.001240s ]
SELECT `actual_views` FROM `xgw_article` WHERE `id` = 394 LIMIT 1 [ RunTime:0.001734s ]
UPDATE `xgw_article` SET `actual_views` = 771 , `update_time` = 1766236735 WHERE `id` = 394 [ RunTime:0.027440s ]
SHOW FULL COLUMNS FROM `xgw_play_log_article` [ RunTime:0.002023s ]
SELECT * FROM `xgw_play_log_article` WHERE `article_id` = 394 AND `user_id` = 0 LIMIT 1 [ RunTime:0.000898s ]
UPDATE `xgw_play_log_article` SET `update_time` = 1766236735 WHERE `article_id` = 394 AND `user_id` = 0 [ RunTime:0.002014s ]
SELECT * FROM `xgw_article` WHERE `id` IN (=,394) AND `status` IN (=,2) AND `delete_time` IS NULL LIMIT 1 [ RunTime:0.000616s ]
SELECT `id`,`title` FROM `xgw_article` WHERE `id` = 0 ORDER BY `weigh` DESC,`id` DESC LIMIT 6 [ RunTime:0.001842s ]
SELECT * FROM `xgw_hot_search` WHERE `id` = 9 LIMIT 1 [ RunTime:0.000848s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 2 AND `prim_id` = 111 LIMIT 1 [ RunTime:0.000830s ]
SELECT * FROM `xgw_hot_search` WHERE `id` = 9 LIMIT 1 [ RunTime:0.000704s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 2 AND `prim_id` = 111 LIMIT 1 [ RunTime:0.001202s ]
SELECT * FROM `xgw_hot_search` WHERE `id` = 8 LIMIT 1 [ RunTime:0.000707s ]
SHOW FULL COLUMNS FROM `xgw_course_video` [ RunTime:0.001154s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 13 AND `status` = 2 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.000972s ]
SHOW FULL COLUMNS FROM `xgw_play_log_video` [ RunTime:0.000924s ]
SELECT `course_id`,`video_id` FROM `xgw_play_log_video` WHERE `video_id` IN (1448,44,108,41,42,107,40,250,251,252,270,271,272,273,274,275,276,277,287) AND `user_id` = 0 ORDER BY `update_time` DESC,`create_time` DESC,`id` DESC LIMIT 1 [ RunTime:0.000752s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 13 AND `status` = 2 AND `is_free` = 1 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.000874s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 1448 LIMIT 1 [ RunTime:0.000977s ]
SELECT * FROM `xgw_hot_search` WHERE `id` = 8 LIMIT 1 [ RunTime:0.000745s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 13 AND `status` = 2 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.000756s ]
SELECT `course_id`,`video_id` FROM `xgw_play_log_video` WHERE `video_id` IN (1448,44,108,41,42,107,40,250,251,252,270,271,272,273,274,275,276,277,287) AND `user_id` = 0 ORDER BY `update_time` DESC,`create_time` DESC,`id` DESC LIMIT 1 [ RunTime:0.000758s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 13 AND `status` = 2 AND `is_free` = 1 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.000870s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 1448 LIMIT 1 [ RunTime:0.000940s ]
SELECT * FROM `xgw_hot_search` WHERE `id` = 7 LIMIT 1 [ RunTime:0.000928s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 108 AND `status` = 2 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.000960s ]
SELECT `course_id`,`video_id` FROM `xgw_play_log_video` WHERE `video_id` IN (1986,1990,1994,1998,2002,2006,2010,2014,2018,2022,2026,2030,2034,2038,2094,2099,382,2039,344,345,346,347,1197,1198,1199,1200,1201,1203,1814,1818,1822,1826,1830,1834,1838,1850,1845,1849,1861,1862,1863,1864,1865,1866,1867,1868,1869,1870) AND `user_id` = 0 ORDER BY `update_time` DESC,`create_time` DESC,`id` DESC LIMIT 1 [ RunTime:0.000926s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 108 AND `status` = 2 AND `is_free` = 1 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.000596s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 2014 LIMIT 1 [ RunTime:0.000427s ]
SELECT * FROM `xgw_hot_search` WHERE `id` = 7 LIMIT 1 [ RunTime:0.001175s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 108 AND `status` = 2 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.001175s ]
SELECT `course_id`,`video_id` FROM `xgw_play_log_video` WHERE `video_id` IN (1986,1990,1994,1998,2002,2006,2010,2014,2018,2022,2026,2030,2034,2038,2094,2099,382,2039,344,345,346,347,1197,1198,1199,1200,1201,1203,1814,1818,1822,1826,1830,1834,1838,1850,1845,1849,1861,1862,1863,1864,1865,1866,1867,1868,1869,1870) AND `user_id` = 0 ORDER BY `update_time` DESC,`create_time` DESC,`id` DESC LIMIT 1 [ RunTime:0.000949s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 108 AND `status` = 2 AND `is_free` = 1 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.001469s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 2014 LIMIT 1 [ RunTime:0.001274s ]
SELECT * FROM `xgw_hot_search` WHERE `id` = 6 LIMIT 1 [ RunTime:0.000959s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 107 AND `status` = 2 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.000633s ]
SELECT `course_id`,`video_id` FROM `xgw_play_log_video` WHERE `video_id` IN (2209,2206,2207,2205,2208,1645,1646,1647,1648,1649,1650,1651,1652) AND `user_id` = 0 ORDER BY `update_time` DESC,`create_time` DESC,`id` DESC LIMIT 1 [ RunTime:0.000949s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 107 AND `status` = 2 AND `is_free` = 1 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.000569s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 2209 LIMIT 1 [ RunTime:0.000787s ]
SELECT * FROM `xgw_hot_search` WHERE `id` = 6 LIMIT 1 [ RunTime:0.000743s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 107 AND `status` = 2 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.001251s ]
SELECT `course_id`,`video_id` FROM `xgw_play_log_video` WHERE `video_id` IN (2209,2206,2207,2205,2208,1645,1646,1647,1648,1649,1650,1651,1652) AND `user_id` = 0 ORDER BY `update_time` DESC,`create_time` DESC,`id` DESC LIMIT 1 [ RunTime:0.000890s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 107 AND `status` = 2 AND `is_free` = 1 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.000263s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 2209 LIMIT 1 [ RunTime:0.001205s ]
SELECT * FROM `xgw_hot_search` WHERE `id` = 4 LIMIT 1 [ RunTime:0.000966s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 2 AND `prim_id` = 57 LIMIT 1 [ RunTime:0.001026s ]
SELECT * FROM `xgw_hot_search` WHERE `id` = 4 LIMIT 1 [ RunTime:0.003524s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 2 AND `prim_id` = 57 LIMIT 1 [ RunTime:0.000778s ]
SELECT * FROM `xgw_hot_search` WHERE `id` = 3 LIMIT 1 [ RunTime:0.001012s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 267 AND `status` = 2 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.000656s ]
SELECT `course_id`,`video_id` FROM `xgw_play_log_video` WHERE `video_id` IN (1495,1496,1497,1498,1499,1500,1501,1502,1503,1504,1505,1506,1507,1508,1509,1510,1511,1512,1513,1514,1515,1516,1517,1518,1519,1520) AND `user_id` = 0 ORDER BY `update_time` DESC,`create_time` DESC,`id` DESC LIMIT 1 [ RunTime:0.001114s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 267 AND `status` = 2 AND `is_free` = 1 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.001181s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 1495 LIMIT 1 [ RunTime:0.000780s ]
SELECT * FROM `xgw_hot_search` WHERE `id` = 3 LIMIT 1 [ RunTime:0.001013s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 267 AND `status` = 2 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.000894s ]
SELECT `course_id`,`video_id` FROM `xgw_play_log_video` WHERE `video_id` IN (1495,1496,1497,1498,1499,1500,1501,1502,1503,1504,1505,1506,1507,1508,1509,1510,1511,1512,1513,1514,1515,1516,1517,1518,1519,1520) AND `user_id` = 0 ORDER BY `update_time` DESC,`create_time` DESC,`id` DESC LIMIT 1 [ RunTime:0.000822s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 267 AND `status` = 2 AND `is_free` = 1 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.000702s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 1495 LIMIT 1 [ RunTime:0.000654s ]
SELECT * FROM `xgw_hot_search` WHERE `id` = 2 LIMIT 1 [ RunTime:0.000620s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 229 AND `status` = 2 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.001120s ]
SELECT `course_id`,`video_id` FROM `xgw_play_log_video` WHERE `video_id` IN (1466,126,179,180,181,182,183,185,184,137,189,138,127,195,196,197,198,199,200,215,227,228,229,230,264,265,266,267,268,269) AND `user_id` = 0 ORDER BY `update_time` DESC,`create_time` DESC,`id` DESC LIMIT 1 [ RunTime:0.001290s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 229 AND `status` = 2 AND `is_free` = 1 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.000556s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 1466 LIMIT 1 [ RunTime:0.000754s ]
SELECT * FROM `xgw_hot_search` WHERE `id` = 2 LIMIT 1 [ RunTime:0.001645s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 229 AND `status` = 2 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.001900s ]
SELECT `course_id`,`video_id` FROM `xgw_play_log_video` WHERE `video_id` IN (1466,126,179,180,181,182,183,185,184,137,189,138,127,195,196,197,198,199,200,215,227,228,229,230,264,265,266,267,268,269) AND `user_id` = 0 ORDER BY `update_time` DESC,`create_time` DESC,`id` DESC LIMIT 1 [ RunTime:0.015881s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 229 AND `status` = 2 AND `is_free` = 1 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.001108s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 1466 LIMIT 1 [ RunTime:0.000176s ]
SELECT * FROM `xgw_hot_search` WHERE `id` = 1 LIMIT 1 [ RunTime:0.000197s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 73 AND `status` = 2 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.001022s ]
SELECT `course_id`,`video_id` FROM `xgw_play_log_video` WHERE `video_id` IN (1455,307,309,310,311,308,312) AND `user_id` = 0 ORDER BY `update_time` DESC,`create_time` DESC,`id` DESC LIMIT 1 [ RunTime:0.000259s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 73 AND `status` = 2 AND `is_free` = 1 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.000842s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 1455 LIMIT 1 [ RunTime:0.000434s ]
SELECT * FROM `xgw_hot_search` WHERE `id` = 1 LIMIT 1 [ RunTime:0.000191s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 73 AND `status` = 2 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.000984s ]
SELECT `course_id`,`video_id` FROM `xgw_play_log_video` WHERE `video_id` IN (1455,307,309,310,311,308,312) AND `user_id` = 0 ORDER BY `update_time` DESC,`create_time` DESC,`id` DESC LIMIT 1 [ RunTime:0.000892s ]
SELECT `id` FROM `xgw_course_video` WHERE ( `course_id` = 73 AND `status` = 2 AND `is_free` = 1 ) AND `xgw_course_video`.`delete_time` IS NULL ORDER BY `weigh` ASC [ RunTime:0.000185s ]
SELECT `url_beautify` FROM `xgw_url_beautify` WHERE `type` = 4 AND `prim_id` = 1455 LIMIT 1 [ RunTime:0.000149s ]

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